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Click Here for the Lake Winnebago Fishing Report
Located on the east shore of Lake Winnebago in the "Stockbridge Square" on the east side of Hwy 55 right in the heart of Stockbridge, Wisconsin. We are the East Shore of Lake Winnebago's Only Full Service Tackle and Livebait Store.

We carry Rosy Reds, small & large fatheads, shiners, waxworms, crawlers, flats of crawlers, redworms, butterworms, hellgrammites, spikes, leeches and more! We receive fresh bait weekly. We carry fishing tackle geared for Lake Winnebago and Green Bay as well as other lakes. Planning a trip for monster walleyes in Lake Erie? Stop in and get what will put wall mounter walleyes in your boat. Offering all of the basic gear and tackle all the way up and into fully custom painted tournament grade baits. Custom made fishing shirts, hats, and decals. We have everything for the weekend and tournament angler and everything in between! Knowledgeable staff that really know the lake and can help you put more fish in your boat. Large selection of sturgeon spearing decoys, spears, gaffs, gifts and more!


  • Line Spooling
  • Tournament Grade Livebait
  • Custom Airbrushed Lures
  • A Trollers Destination (Trolling Gear)
  • Open 7 Days a Week!
  • Hundreds of Colors of Custom Spinner Blades
  • Updated Fishing Report Boards
  • Ice Fishing Headquarters
Spring Hours:
Monday 6am to 5pm
Tuesday 6am to 5pm
Weds. 6am to 5pm
Thursday 6am to 5 pm
Friday 6am to 5pm
Saturday 5:00am to 5pm
Sunday 6:00am to 1pm


Summer Hours:

Monday 6am to 5pm
Tuesday 6am to 5pm
Wednesday 6am to 5pm
Thursday 6am to 6pm
Friday 5:00am to 7pm
Saturday 5:00am to 6pm
Sunday 6:00am to 3pm


Fall Hours: (Sept 15th Through December 1st):
Monday 7am to 5pm
Tuesday 7am to 5pm
Wednesday 7am to 5pm
Thursday 7am to 5pm
Friday 7am to 5pm
Saturday 6am to 4pm
Sunday 6am to Noon



Winter Hours (December 1st Through March 15th.)
Monday 6am to 5pm
Tuesday 6am to 5pm
Wednesday 6am to 5pm
Thursday 6am to 5pm
Friday 5am to 5pm
Saturday 5am to 4pm
Sunday 5am to 3pm

The Stockbridge Walleye Tournament, Walleye Weekend, Battle On Bago Series, Quinney Sheepshead and many other Tournaments, we will be open earlier & open later the Friday before them to serve you the best we can.
Call the store for more details: 920-981-4023